To get topics or ideas to create your own website or blog, I have breakdown into different area, namely: ‘ Brainstorm for ideas' , ‘ Follow my passion ', and ‘ Get the most profitable ideas '. The selection will be based on individual preference.

Brainstorm for ideas

In this section, SCAMPER tool will be used for illustration purposes.

The SCAMPER technique uses a set of directed questions which you answer about your probortunity in order to come up with ideas. The stimulus comes from forcing yourself to answer questions which you would not normally pose. The questions direct you to thinking about a probortunity in ways which typically come up with idea.

SCAMPER is an acronym which stands for Substitute, Adapt, Combine, Magnify or Minify, Put to other use, Eliminate and Reverse.

Get 2 unrelated objects and employ the above techniques to create ideas or contents for your website or blog.

Substitute – You can consider parts, materials, ingredients or process that could be possible for substitution. Above example shows that battery could be possible used to substitute for a laptop power supply.

Combine - What could be put together for a better or different result? Could we combine functions, purposes or services?    Could we blend an assortment of things where there was only one? The above example shows the combination possibility of fort and knife when eating a pizza.

Adapt - Are there ideas from other industries or fields of study that we can use? Can we use ideas from the past?    What other things resemble this? The above example show how the car industries adapted from military industries.

Magnify or Minify - What can you make larger, higher, longer, broader?   What can you make smaller, lower, shorter or narrower?

Put to other use - What else can I use this product, service, etc for?

Eliminate - What part of this could I omit, subtract or delete? What could I reduce or streamline?   What can I understate or ignore? The above example shows an iPhone whereby numeric buttons were eliminated.

Reverse - Would doing the opposite of what's expected be beneficial?     What rules and assumptions can be reversed? The above example shows cash converter whereby the rule of the game has changed. The company give you cash to buy your products instead.

So, after knowing this brainstorm technique, how can I apply it into my website or blog.

Let me show you a specify example for creating web content employing some of the method. In this example, I used 2 unrelated areas - Magic and Tapes

And “Combine”, “Eliminate”, “Reverse” method taught…

Combine – “Magic” associate with magic performance, tricks and secrets while “Tapes” associate with video clips, etc. As such, I could create a website or blog houses all the magic performance, tricks or secrets from other popular video web sharing website (e.g. youtube, etc) or even create your own video clips.

In other word, by using “combine” method, I could have a website or blog showing videos on magic tricks, performance or secrets.

Eliminate – With the above ideas, I could use “Eliminate” method to get rid of all the instruction write up to perform a magic trick (i.e. since showing magic through video clips could be more self explanation)

Reverse – With that, I could use “Reverse” method to give away video clips free rather than selling these video clips. This will helps to generate traffic to your website or blog.

With the above knowledge, you could easily get some ideas for your website or blog. Do not stop only for one idea, you should try to get as many ideas as you can. We will further discuss how you could select the most profitable one at a later stage.

Follow your passion

Get the most profitable ideas or topics

If you purely just want to earn income through your website or blog and do not really care about whether you are interested in these topics or areas. You might want to consider the following topics. These are proven topics that big player in the internet world are earning from. By sticking to these topics and adapt the correct marketing strategy, you should be able to earn some decent incomes through internet.

These three areas are the top topics based on internet research. Money related topics – Besides searching for information in the internet, readers are also looking for opportunity to earn some money. You could get a relevant topic that deals with money. For example, stock and share investment, internet business, insurance and etc. Sex – I think this is self explanation. From my personal view, I am strong discouraging the creator to select this topic as your website or blog could be banned by several web hosting companies. Health – People are getting more and more health conscious nowadays. Related topics could be in the form of mental (e.g. stress management, diet, etc) or physical (exercise, etc)

Check ideas

After you have managed to get ideas or topics to focus on (i.e. regardless what approaches you are taking), you must know whether your idea is viable or unique, and whether there is any market demand before you start to work on that idea and make it into your web or blog content.

But how you will know whether there is any online market demand on your ideas? You will need a tool to check out whether there are any people out there looking for your product or services.

The software tools you needed is called Wordtracker .

Wordtracker is a very essential keyword research tool . If you have several ideas, you could use the wordtracker tool to find out how many times people search for your topics every day.

Wordtracker goes into more depth to show you not only what people are searching for online, but also how many other web sites are competing for the same audience. Basically, it keeps a record of how many times a particular keyword or phrase was searched during the past 90 days across the Web.

When you enter the keyword phrases your market is searching for, you search the Wordtracker database of over 330 million searches (or “queries”). You're looking for search terms that are popular, but don't have too many sites competing for them.

As such, you could enter all your ideas from your idea list into this software and find out exactly which are those areas that are more popular with less competing site. From there, you could zoom in into one focus area.

Find out all the above details through the software and create an idea list . Decide whether which idea or topic you want to focus on using a decision matrix table.

With that, you may like to focus the idea that have score you more points.